Journal
Glycerin and betaine, the quiet humectants.
Glycerin and betaine are natural humectants, drawing moisture to hair for hydration without heaviness. This journal entry explores their role in maintaining hair’s softness and...
Lightness: the enduring aspiration of fine hair.
Fine hair often struggles with product build-up, leading to a lank, heavy feel. Understanding ingredient density and proper application is vital for maintaining natural volume...
On cosmetic labels, the one per cent threshold.
Cosmetic ingredient lists are strictly ordered by concentration, but the specific legal threshold for ingredients present at less than one per cent often leads to...
Understanding the daily cycle of hair shedding.
Losing up to a hundred hairs each day is a natural part of the hair’s growth cycle. This article explains the phases of hair growth...
Cetearyl alcohol is a wax, not a solvent.
Cetearyl and cetyl alcohol sound like drying ingredients. They are waxes that give a conditioner its body. Here is the difference.
A name and an address on every pack.
What British law requires printed on a cosmetic pack, and why the responsible person is the line worth finding before you buy.
What a hundred millilitres costs.
A price per hundred millilitres for every Evera bottle, worked out plainly, and what the figure can and cannot tell you.
The conditioning that begins when you rinse.
Guar hydroxypropyltrimonium chloride is listed in four Evera shampoos. It works at the moment the lather is rinsed away. Here is how.
What reviewers call a mousse.
Mousse No.10 is a leave-in mousse. Its reviewers describe a conditioner, a detangler, a treatment and a texture. A look at what they wrote.