Our Haircare Story
Evera is plant-based haircare made in Italy and used every day in four London salons.
Founded by hair colourist Gennaro Dell’Aquila, Evera makes vegan, paraben-free haircare with the full ingredient list on every bottle.
Every formula is made in Italy, and every ingredient is listed on the bottle and on the product page, so you can see exactly what you are using.
Evera in facts
Evera is a plant-based haircare brand founded in London by Gennaro Dell’Aquila, a hair colourist and the founder of GA Salons, whose four London salons use Evera every day. The first Evera products were made for the clients of his own salon.
Every Evera product is formulated and manufactured in Italy. The formulas are vegan, never tested on animals and paraben-free. The shampoos, conditioner, masks, Liquid Gloss and Styling Nectar are silicone-free; Mousse No.10 contains amodimethicone, a silicone. The shampoos cleanse with a gentle, coconut-derived cleanser (sodium coco-sulfate), which is a sulfate; the conditioner, masks, gloss and nectar contain no sulfates.
Each formula is built around plant extracts that are named on the label. Where an ingredient comes from organic farming, the ingredient list marks it with an asterisk (*), and hydrolysed plant proteins are used for conditioning.
The range is numbered: Liquid Gloss Treatment No.0; Frequent Use Shampoo and Conditioner No.1; Moisturising Shampoo and Mask No.2; Supherbal Shampoo and Mask No.3 for red hair, No.4 for blonde hair and No.5 for dark hair; Mousse No.10; and Styling Nectar No.11.
Evera is sold directly at everahair.com, with free delivery in the United Kingdom and shipping across the EU and EEA. It is the sister brand of Keyluma Pro, the professional hair colour line, and of GA Salons in London; all three belong to Gennaro Dell’Aquila.
What customers say
“This shampoo makes such a difference to the shine and condition of my hair.” Caroline, Frequent Use Shampoo No.1 (from her review on this site).
A clean start
for your hair.
Plant-based formulas, made in Italy and used every day in four London salons.
Evera is a line of haircare essentials made in Italy: shampoos, a conditioner, masks, a gloss, a mousse and a styling gel. Every product carries its full ingredient list.
Haircare should support,
the hair, not hide its problems.
My journey began with one simple belief: that haircare should support the hair, not mask its problems. Too many products are designed to cover symptoms.
With Evera, we're doing things differently. Every formula starts from a plant — aloe, baobab, henna, indigo, nettle, hibiscus — and is built around the question of what the hair actually needs, not what looks impressive on a label.
Plain ingredient lists. That's the line we hold.
— GennaroFrom our London salons,
to a botanical line.
Evera was created by GA Salons, the four London salons founded by Gennaro Dell'Aquila, and is used in them every day.
What started as one team's commitment to craftsmanship grew into a haircare line sold in the UK and Europe, rooted in the same conviction: good haircare starts with plants and plain ingredient lists.
Where ritual meets reason.
Four principles behind every Evera product.
Plant extracts named on the label: aloe, nettle, baobab, hibiscus, henna, indigo and more. An asterisk (*) marks those that come from organic farming.
Our shampoos use a gentle, coconut-derived cleanser (sodium coco-sulfate), and we say so. The shampoos, conditioner, masks, Liquid Gloss and Styling Nectar are silicone-free; Mousse No.10 contains amodimethicone.
Formulas developed by Gennaro Dell'Aquila at GA Salons and used every day in our four London salons, for a ritual that takes minutes.
Made in Italy. Vegan and never tested on animals.
Timeless formulas. Ingredients you can look up.
Evera products are not about trends. Every ingredient is listed in full on the bottle and on the product page, so you can read exactly what you are buying.
Made in Italy.
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