About us
A Clean Start For Your Hair
Not just damage control. A new beginning.
A NOTE FROM OUR FOUNDER
My journey began with one simple belief — that haircare should heal, not hide damage. Too many products are designed to mask symptoms, using harsh ingredients that offer short-term results but compromise long-term health.
With Evera, we’re doing things differently. We’re committed to creating formulas with clean, high-performing ingredients that support the natural strength and beauty of your hair. Every element we use is chosen not just for purity, but for purpose — to nourish, protect, and restore over time.
We also saw a gap in the market. For those who choose natural colour — like the 100% plant-based blends we use in our salons — there were no homecare products designed to fully support and preserve the results. So we created them.
This is not a quick fix. It’s a philosophy rooted in care, consistency, and respect for your hair’s true nature. I hope these products become a trusted part of your routine — in your home, on your travels, and through every chapter of your hair journey.
Because your healthiest hair is your most beautiful hair.
Clean. Powerful. Radically Pure.
conscious haircare
Evera is a line of consciously crafted haircare essentials. Designed to support coloured and naturally textured hair using clean, high-performance ingredients, each formula works with your hair — not against it — to restore long-term strength, moisture, and shine.
Humble beginnings
From a single salon in London with just a few chairs and a vision, Evera was born from passion, purpose, and the belief that nature holds the key to true hair health.
What started with one team and a commitment to craftsmanship has grown into a global movement for plant-powered haircare, rooted in ritual, science, and simplicity.
Where ritual meets reason
Our Ethos
With Evera Haircare, we create more than formulas — we create rituals. Each product is born from a belief in:
We choose plant-based ingredients that work in harmony with your hair and scalp — no shortcuts, no harsh chemicals.
Our formulas are thoughtfully curated, just like a tailor-made garment — each blend honouring natural beauty through artisanal detail.
We celebrate individuality. Whether you’re deepening your colour or restoring balance, your haircare is a story — not a trend.
From packaging to production, every step respects the planet — because true beauty leaves no waste behind.
Minimal ingredients. Maximum performance. A return to what matters most.
The art of doing more with less
The Science of Simplicity
Evera products are not about trends. They're about timeless formulas, performance you can feel, and ingredients you can pronounce. Made in Italy. Loved everywhere.
