Sustainability — Our Commitment to Natural Beauty
Sustainability at Evera
At Evera, sustainability is not a marketing claim — it is a founding principle. Every decision we make, from ingredient sourcing to packaging design, is guided by our commitment to creating effective hair care that respects both your hair and the planet.
Organic Ingredient Sourcing
We source certified organic ingredients cultivated without pesticides, herbicides, or synthetic fertilisers. This approach ensures purity in every bottle while promoting biodiversity and supporting sustainable ecosystems at every stage of our supply chain.
Our organic botanicals include calendula, henna, indigo, boxwood, and rhubarb — each selected for their proven effectiveness and their ability to be cultivated responsibly.
Cold Extraction Technology
Our proprietary cold extraction process uses no high heat or chemical solvents. By preserving the active properties of delicate botanicals at low temperatures, we achieve maximum effectiveness while using significantly less energy than conventional heat-based extraction methods.
Cold extraction is the foundation of every Evera product — from our shampoos and masks to our GA Liquid Gloss treatment and Mousse No.10.
Vegan & Cruelty-Free
Every Evera product is 100% vegan and cruelty-free. We never use animal-derived ingredients and we never test on animals — full stop. Our plant-powered approach proves that effective hair care does not require animal exploitation.
Free From Harmful Chemicals
All Evera products are formulated without:
- Harsh sulphates (SLS/SLES) — we use gentle Sodium Coco-Sulfate instead
- Silicones — no dimethicone, cyclomethicone, or any silicone derivatives
- Parabens — no synthetic preservatives with endocrine-disrupting potential
- Synthetic dyes — our colour-enhancing botanicals (henna, indigo, rhubarb) are entirely plant-derived
- Mineral oils — no petroleum-derived ingredients
Crafted in Italy
Every Evera product is formulated and manufactured in Italy, where centuries of botanical science meet modern cosmetic innovation. Italian cosmetic manufacturing adheres to the strictest EU regulations — the most comprehensive cosmetic safety framework in the world.
By keeping our manufacturing in Europe, we maintain direct oversight of quality, reduce long-distance shipping, and support the Italian artisanal beauty tradition that has shaped our formulas.
Our Packaging Commitment
We are continuously working to reduce our environmental footprint through packaging choices. Our glass bottles are infinitely recyclable and do not leach microplastics into waterways. We are committed to minimising unnecessary packaging and exploring innovative sustainable materials for every component.
Hydrolysed Proteins — The Sustainable Alternative
Conventional hair care relies heavily on silicones — synthetic polymers derived from sand mining that create an illusion of smoothness while accumulating in waterways. Evera uses hydrolysed vegetable proteins instead — plant-derived proteins from rice, quinoa, and oats that genuinely repair hair from within and biodegrade naturally.
This is not just better for your hair — it is better for the ecosystems that our wastewater eventually reaches.
From GA Salons to Your Home
Evera was born in GA Salons, where founder Gennaro Dell'Aquila developed formulas based on years of working with real hair and real clients. This salon heritage means every product was created to deliver professional results — not to sit in a landfill after one use.
We believe the most sustainable product is one that works so well you never need to throw it away and try something else.
Sustainability — Our Commitment to Natural Beauty
Sustainability at Evera
At Evera, sustainability is not a marketing claim — it is a founding principle. Every decision we make, from ingredient sourcing to packaging design, is guided by our commitment to creating effective hair care that respects both your hair and the planet.
Organic Ingredient Sourcing
We source certified organic ingredients cultivated without pesticides, herbicides, or synthetic fertilisers. This approach ensures purity in every bottle while promoting biodiversity and supporting sustainable ecosystems at every stage of our supply chain.
Our organic botanicals include calendula, henna, indigo, boxwood, and rhubarb — each selected for their proven effectiveness and their ability to be cultivated responsibly.
Cold Extraction Technology
Our proprietary cold extraction process uses no high heat or chemical solvents. By preserving the active properties of delicate botanicals at low temperatures, we achieve maximum effectiveness while using significantly less energy than conventional heat-based extraction methods.
Cold extraction is the foundation of every Evera product — from our shampoos and masks to our GA Liquid Gloss treatment and Mousse No.10.
Vegan & Cruelty-Free
Every Evera product is 100% vegan and cruelty-free. We never use animal-derived ingredients and we never test on animals — full stop. Our plant-powered approach proves that effective hair care does not require animal exploitation.
Free From Harmful Chemicals
All Evera products are formulated without:
- Harsh sulphates (SLS/SLES) — we use gentle Sodium Coco-Sulfate instead
- Silicones — no dimethicone, cyclomethicone, or any silicone derivatives
- Parabens — no synthetic preservatives with endocrine-disrupting potential
- Synthetic dyes — our colour-enhancing botanicals (henna, indigo, rhubarb) are entirely plant-derived
- Mineral oils — no petroleum-derived ingredients
Crafted in Italy
Every Evera product is formulated and manufactured in Italy, where centuries of botanical science meet modern cosmetic innovation. Italian cosmetic manufacturing adheres to the strictest EU regulations — the most comprehensive cosmetic safety framework in the world.
By keeping our manufacturing in Europe, we maintain direct oversight of quality, reduce long-distance shipping, and support the Italian artisanal beauty tradition that has shaped our formulas.
Our Packaging Commitment
We are continuously working to reduce our environmental footprint through packaging choices. Our glass bottles are infinitely recyclable and do not leach microplastics into waterways. We are committed to minimising unnecessary packaging and exploring innovative sustainable materials for every component.
Hydrolysed Proteins — The Sustainable Alternative
Conventional hair care relies heavily on silicones — synthetic polymers derived from sand mining that create an illusion of smoothness while accumulating in waterways. Evera uses hydrolysed vegetable proteins instead — plant-derived proteins from rice, quinoa, and oats that genuinely repair hair from within and biodegrade naturally.
This is not just better for your hair — it is better for the ecosystems that our wastewater eventually reaches.
From GA Salons to Your Home
Evera was born in GA Salons, where founder Gennaro Dell'Aquila developed formulas based on years of working with real hair and real clients. This salon heritage means every product was created to deliver professional results — not to sit in a landfill after one use.
We believe the most sustainable product is one that works so well you never need to throw it away and try something else.