N.00 Our story

Haircare,
distilled to the essentials.

Salon-born, plant-based, made in Italy and used every day in four London salons.

ItalianMade in Italy
Salon-ledWorking colourists
NamedFull ingredient list
Made in Italy
N.01 The Evera principle

We stopped guessing what hair needs. We asked the people who handle it every day.

Evera was developed by Gennaro Dell'Aquila at GA Salons, and it is used every day by the colourists and stylists in our four London salons.

Made in Italy, with the full ingredient list on every bottle. We would rather tell you what is in the formula than what it will do.

N.02 Salon-born, home-perfected

Born on the salon floor,
not in a trend deck.

Our colourists wanted a line they could send clients home with. So we built one, in the salons where it is used every day.

Shop the range →
N.03 Plant extracts, named on the label

Plants you can read
on the label.

Henna, calendula, rhubarb, boxwood: botanicals with a long history in hair care, used in Evera as plant extracts. Each one is named in the ingredient list, and an asterisk (*) marks those that come from organic farming.

The botanical index →
N.04 Built for regular use

Plain ingredient lists,
every time.

Our shampoos use a gentle, coconut-derived cleanser (sodium coco-sulfate), and our shampoos, conditioner, masks, Liquid Gloss and Styling Nectar are silicone-free. Mousse No.10 contains amodimethicone, a silicone.

How it works →
Coconut-derived cleanserSodium coco-sulfate
Silicone-free shampoos & masksMousse No.10 excepted
Vegan · CFNever tested on animals
Made in ItalyEvery product
Salon-born. Plant-based.

Begin your botanical ritual.