Journal

The pH scale, decoded.
Craft

Hair and Scalp pH: Why 4.5 to 5.5 Matters

By Evera

Understanding the pH scale is fundamental to effective haircare. This article clarifies what pH means for your hair and scalp, and how product formulation impacts...

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Sicilian pistachio — a unique lipid source for hair.
Ingredients

Sicilian pistachio — a unique lipid source for hair.

By Evera

Sicilian pistachio oil offers a distinctive lipid profile, rich in rare fatty acids vital for maintaining hair’s integrity and natural resilience against daily stressors.

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Beyond the cruelty-free label.
Craft

Beyond the cruelty-free label.

By Evera

While cruelty-free certification is essential, ethical beauty extends further. This article examines the deeper commitments required in sourcing and production, from regenerative agriculture to sustainable...

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Why we do not compromise on cost for quality.
Craft

Why we do not compromise on cost for quality.

By Evera

Evera’s commitment to formulation quality means sourcing specific, potent plant actives regardless of cost. This article explains why ingredient integrity and demonstrable performance always take...

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Why most “natural” labels are meaningless.
Formulation

Why most “natural” labels are meaningless.

By Evera

Many cosmetic labels use “natural” without consistent regulation, creating confusion for consumers. This article explores the broad definitions and the importance of understanding ingredient sourcing...

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Pistachio — the lipid you cannot get elsewhere.
Ingredients

Pistachio — the lipid you cannot get elsewhere.

By Evera

Pistachio oil, particularly from Sicily, offers a unique lipid profile vital for hair integrity, featuring a distinct blend of fatty acids not commonly found in...

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Cruelty-free is an essential first step.
Craft

Cruelty-free is an essential first step.

By Evera

While cruelty-free certification is fundamental, Evera believes true ethical responsibility in haircare extends far beyond, encompassing rigorous ingredient sourcing, environmental impact, and fair labour practices...

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Conditioner for the scalp. A considered approach to application.
Ritual

Conditioner for the scalp. A considered approach to application.

By Evera

Forgoing conditioner at the roots is a common practice, yet applying it with intent can address specific scalp concerns, providing essential moisture without overburdening fine...

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Silicones in haircare — a measured perspective.
Formulation

Silicones in haircare — a measured perspective.

By Evera

This piece examines the widespread use of silicones in haircare, explaining their function and the less obvious long-term implications for hair health and environmental impact.

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