Journal
The microscopic effects of thermal styling on hair.
Understanding hair damage at a cellular level offers insight into why thermal styling impacts strand integrity. This article examines the microscopic alterations caused by heat,...
Drying methods: discerning their distinct outcomes.
Understanding the distinct qualities each hair drying method — air-drying, diffusing, or blow-drying — imparts to the hair’s structure and finish is key to achieving...
The ambiguity of 'natural' claims in haircare.
The term ‘natural’ often lacks legal definition in cosmetics, leading to consumer confusion. We examine what this label truly signifies and Evera’s approach to ingredient...
Why we will not reformulate for cost.
Evera’s foundational principle prioritises ingredient integrity over fluctuating market costs, explaining why our commitment to potent, plant-led formulations means we will not compromise on quality...
Fine hair and the burden of buildup.
Fine hair types often struggle with the accumulation of product residues, leading to a diminished appearance and feel. This article explores how certain ingredients contribute...
Indigofera Tinctoria: How Indigo Dye Is Made, Slowly
Indigofera tinctoria, the botanical source of true indigo, exemplifies nature’s deliberate pace. This article explores the unique, time-intensive botanical process required to extract its celebrated...
Sulphates are a category, not an adversary.
Understanding sulphates requires precision. This article explains how these detergents function within haircare formulations, differentiating between their various forms and their specific applications, ensuring clarity...
Conditioner on the scalp. A question of formulation.
Many hesitate to apply conditioner directly to roots, fearing build-up or greasiness. This article explains why certain formulations make it not only acceptable, but beneficial...
The distance from salon to bottle, and its impact on formulation.
Understanding the fundamental differences in formulation between professional salon products and those for at-home use illuminates why ingredients and concentrations shift.