Many brands simply remove animal-derived ingredients to qualify as vegan. At Evera, our formulation begins with considering specific plant compounds for their hair interaction. Our Aloe barbadensis leaf juice, for example, undergoes cold-pressed extraction to preserve valuable polysaccharides.
The term ‘vegan’ denotes the absence of animal-derived components — an ethical stance we uphold. However, this definition does not inherently guarantee product performance or ingredient quality.
Most vegan haircare products often rely on a broad spectrum of plant oils. Evera’s methodology, conversely, identifies botanicals that offer targeted benefits, such as specific glycerides or pH-balancing fruit acids.
We look beyond general categories of plant extracts. Instead, we scrutinise the exact molecular structure and concentration of active components. This ensures our formulations deliver tangible results, not just a checklist.
For instance, while a common vegan alternative to animal-derived collagen might be wheat protein, our focus is on plant-based peptides from quinoa or rice. These are selected for their specific molecular weight, crucial for shaft penetration.
Our Italian laboratory meticulously assays each botanical input. This verifies the purity and concentration of active constituents, ensuring each batch maintains a consistent profile. Transparency in our INCI list reflects this diligence.
The aim is not merely to replace an animal-derived ingredient with a plant-derived one. It is to select a botanical that genuinely outperforms its conventional counterpart in terms of efficacy and hair compatibility.
This dedication to precision, from cultivation to final formulation, defines our understanding of truly effective plant-led vegan haircare.
