The European Union prohibited animal testing for cosmetics ingredients and finished products in 2013. This crucial legislative act established a baseline for ethical production within the beauty sector, setting a standard globally.
While essential, a cruelty-free label alone does not fully encompass a brand’s ethical commitment. It marks a necessary starting point, not the culmination of responsible practice.
True integrity extends deep into the supply chain, examining every stage of an ingredient’s life cycle. This involves scrutinising cultivation methods, harvest practices and the welfare of those involved in production.
Consider shea butter, a common ingredient. Its ethical production requires transparent contracts with farming cooperatives and attention to women’s economic empowerment. We ensure detailed ingredient traceability for all our botanical extracts.
Environmental stewardship is equally vital. This means assessing the ecological impact of sourcing raw materials, from soil depletion to water usage and biodiversity preservation.
Most brands might focus solely on the absence of animal testing. Evera, conversely, prioritises a holistic view — understanding the carbon footprint of our raw materials and their processing. Our cold-pressed oils exemplify this approach.
For instance, the sourcing of polysaccharides for hydration or specific phytocompounds requires verifying sustainable harvesting techniques. This preserves the natural ecosystem from which our ingredients originate.
Fair labour practices are non-negotiable. This includes ensuring equitable wages and safe working conditions for all workers, from those harvesting botanicals to those involved in extraction processes. Adherence to strict ethical sourcing guidelines is paramount.
It is a continuous process of rigorous due diligence, from the farm to the formulation laboratory. We believe transparency in these practices builds genuine trust.
A truly responsible brand seeks to do good, not merely avoid harm.
