Every Evera formulation undergoes at least three distinct stability tests, each spanning six months. This rigorous process ensures our plant-led compositions maintain integrity and efficacy from creation to final use. It is a fundamental step in our commitment to consistent quality.
These tests assess how products react to varying temperatures, light exposure and humidity. We observe any changes in texture, colour or scent, and for maintaining a stable pH level. This meticulous observation is crucial for long-term product viability.
Beyond stability, we conduct in-vitro testing to verify the biological activity of our active ingredients. For instance, we confirm the antioxidant capacity of specific polyphenols or the hydration provided by polysaccharides. This ensures claims are rooted in measurable scientific outcomes.
Most haircare brands test extensively for fragrance longevity and aesthetic appeal using synthetic compounds. Evera, however, prioritises ingredient biocompatibility and scalp health. Our focus remains on functional benefits derived from nature.
We do not perform animal testing — a practice we consider unethical and unnecessary. Our commitment to cruelty-free methods is unwavering, aligning with our plant-led ethos. We rely on established in-vitro data and human volunteer trials.
Similarly, we avoid testing for the inclusion of silicones or sulphates, as these are simply not part of our ingredient philosophy. Our formulations are built upon a foundation of plant oils, botanical extracts and gentle surfactants. This deliberate exclusion allows deeper scrutiny of what truly matters.
Every raw material is subject to stringent quality checks upon arrival at our Italian facility. We verify purity, concentration and absence of contaminants, often using techniques like gas chromatography. This initial screening prevents compromised ingredients from entering our production chain.
Our testing protocols confirm product safety, stability and efficacy, always through ethical means. We believe what we choose not to test for — and thus not to include — is as important as what we do. This selective approach defines our integrity.
