Our current formulation of the Evera Glossing Serum relies on a precise ratio of six distinct botanical oils — each sourced from specific Italian regions. This blend is calibrated for optimal lamellar restructuring of the hair fibre, ensuring a uniform light reflection.
Maintaining this exact composition is fundamental to the product’s performance. Any deviation, however minor, risks altering the hair’s surface morphology and the intended glossing effect.
In an environment of fluctuating raw material costs, particularly for organically certified components, pressure to reformulate for economic reasons can be considerable. Ingredient prices for something like cold-pressed prickly pear seed oil can vary by up to 20% year-on-year.
Most brands, when faced with such increases, might opt to substitute a costly active with a cheaper, less potent alternative, or dilute a key ingredient. Evera, conversely, absorbs these fluctuations to uphold the original formulation’s integrity.
Our commitment extends beyond merely listing ingredients on an INCI label. It concerns the precise concentration and purity of compounds like polysaccharides and fatty acids — components vital for efficacy.
We understand that product consistency builds trust and provides predictable results. A user should not perceive a change in texture, scent or performance between batches.
The initial research and development phases are exhaustive, involving extensive stability testing and sensory evaluation. These rigorous processes validate the synergistic effects of our chosen botanicals.
To compromise this carefully balanced system for a marginal cost saving would negate the very principles upon which Evera was founded. It would undermine the years of development and the meticulous selection of each component.
Our dedication remains to the inherent quality of the formulation, regardless of market pressures.
