قصة العناية بشعرنا
إيفيرا تعيد تعريف العناية بالشعر من خلال علم النبات والحرفية.
تأسست إيفيرا على يد المصمم صاحب الرؤية جينارو ديل أكويلا، وهي تمزج بين المعرفة العشبية القديمة والأبحاث الحديثة لابتكار منتجات عناية بالشعر عالية الأداء ونظيفة تحمي اللون، وتستعيد القوة، وتغذي صحة فروة الرأس.
صُنعت كل تركيبة في إيطاليا بنزاهة وهدف ومكونات مختارة لتحقيق النتائج—وليس لاتباع اتجاهات التسويق. إيفيرا هي التزام بشعر ينبض بالحياة، وصحي، ومعتنى به بشكل أصيل.
A clean start
for your hair.
Not just damage control — a new beginning. Plant-powered formulas, made in Italy, designed to heal rather than hide.
Evera is a line of consciously crafted haircare essentials. Designed to support coloured and naturally textured hair using clean, high-performance ingredients — each formula works with your hair, not against it, to restore long-term strength, moisture and shine.
Haircare should heal,
not hide damage.
My journey began with one simple belief — that haircare should support the hair, not mask its problems. Too many products are designed to cover symptoms, using harsh ingredients that offer short-term results but compromise long-term health.
With Evera, we're doing things differently. Every formula starts from a plant — aloe, baobab, henna, indigo, nettle, hibiscus — and is built around the question of what the hair actually needs, not what looks impressive on a label.
Clean. Powerful. Radically pure. That's the line we hold.
— GennaroFrom one London salon,
to a botanical line.
Evera was born in a single salon in London — a few chairs, a small team, and a vision. We made the products we wanted to use on our clients: salon-grade, plant-based, and built to perform without compromise.
What started as one team's commitment to craftsmanship grew into a global botanical haircare line, rooted in the same rituals and the same conviction: nature, properly engineered, holds the key to real hair health.
Where ritual meets reason.
Four principles that shape every Evera product, from formulation to packaging.
Botanical actives at functional concentrations. Aloe, nettle, baobab, hibiscus, henna, indigo — each chosen because it does a job, not because it sounds natural on a label.
Sulfate-free cleansing. No drying alcohol denat. No occlusive silicone build-up. Lightweight conditioning silicones used sparingly, only where they help the hair.
Formulas developed and tested in our salon, then translated for the everyday. Performance you can feel, in a ritual that takes minutes — not hours.
Formulated in a workshop near Rome with a hundred-year lineage in botanical haircare. Vegan, cruelty-free, ISO 22716 Cosmetic GMP.
Timeless formulas. Ingredients you can pronounce.
Evera products aren't about trends. They're about timeless formulas, performance you can feel, and ingredients you can read. Each product is born from a belief in nature, properly engineered — and a refusal to add anything that doesn't earn its place on the label.
Made in Italy. Loved everywhere.
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