Our approach to vegan formulation begins with a strict 0% animal-derived ingredient policy. We meticulously select plant-based components that meet this ethical standard and deliver superior, demonstrable results for hair health.
Many brands simply remove animal ingredients, leaving a functional gap. Our commitment involves identifying botanicals rich in polysaccharides or specific fatty acids that mimic traditional animal-derived actives.
Consider keratin, often sourced from wool or feathers, known for its structural benefits. We investigate phyto-keratins — hydrolysed plant proteins from wheat, soy or corn — whose amino acid profiles offer comparable strengthening and repairing properties.
Most conventional “vegan” products might avoid animal collagen without offering a functional substitute. Evera, conversely, utilises specific red algae polysaccharides for film-forming and hydrating capabilities, achieving similar benefits.
The “lazy” approach often means accepting readily available, low-cost plant extracts. We prioritise ingredients processed with care, like cold-pressed botanical oils — ensuring their delicate glycerides and vitamins remain potent and active.
This deliberate selection impacts the entire formulation. It means understanding the INCI list not just for animal presence, but for the quality and concentration of each botanical active.
Maintaining optimal hair pH is critical; this requires botanical emollients or humectants that work synergistically without animal fats. We ensure our formulations respect the scalp’s natural acidic mantle.
Our definition of vegan extends to a broader philosophy of ingredient integrity and environmental consideration. It is a choice for efficacy driven by nature’s inherent capacity.
Ultimately, “vegan, but not the lazy kind” signifies a commitment to diligent research and a refusal to compromise on either ethics or performance.
