The European Union banned animal testing for cosmetics ingredients and finished products in 2013. This pivotal legislation established a fundamental expectation: that beauty products should not inflict harm on animals. For Evera, this is a non-negotiable starting point.
Cruelty-free status, while vital, is precisely that — a baseline. It assures consumers no animals were directly involved in product development or testing. However, the scope of such certifications typically ends there.
True ethical responsibility extends beyond this singular metric. It requires careful consideration of an ingredient’s entire lifecycle — from cultivation to harvest and extraction. Local ecosystems and communities are paramount.
Most brands rely on third-party suppliers without thoroughly vetting their practices. Evera, by contrast, establishes direct relationships with growers and harvesters in Italy. This allows for rigorous oversight of agricultural and labour conditions.
Consider the sourcing of our Sicilian prickly pear oil, rich in linoleic acid. We ensure it is cold-pressed from fruits grown without synthetic pesticides, preserving its delicate composition.
This commitment also encompasses environmental impact. We scrutinise water usage, soil health and biodiversity across our supply chain. Our aim is to leave the land in a better state.
Beyond sourcing, formulation principles are equally important. Our products prioritise naturally derived compounds like botanical glycerides, chosen for their compatibility with skin and hair’s natural pH.
An ethical brand considers not only animal welfare, but also human welfare and ecological integrity. This holistic approach guides every decision, from formulation to packaging.
The dedication to producing products that are genuinely good — for all involved — forms the core of our ethos.
